For home care agency owners and administrators
Caregiver applicants don’t wait around. Be the agency that texts back first.
The Caregiver Hiring Kit gives your office the job ads, text scripts, screening questions, and no-show playbook it can start adapting today. You don’t need new software to get started.
$27, one-time. Instant download of the 72-page PDF.
- 12 caregiver job-ad templates written to EEO guidelines, with Spanish versions of 3 key ads
- Meta employment ad copy and creative briefs written for Meta's Employment Special Ad Category
- 2-minute text-back scripts so you reach applicants while they still remember applying
- A screening question bank for availability, certifications, transportation, and background-check consent. The questions stick to what the job requires, not personal history.
- A no-show recovery playbook for the interview slot that sits empty
One-time payment. Instant download. 30-day money-back guarantee.
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Get the kit: step 1 of 2
One-time payment of $27. Instant download. 30-day money-back guarantee, no questions asked.
We'll email your download link and receipt. Nobody will call you unless you book a call.
When a caregiver applied to your agency last night, who reached them first?
You know this week. You’ve lived it.
It’s 7 pm and your phone buzzes. A caregiver can’t make tomorrow’s 7 am shift. You scroll your list, call three people, and end up covering it yourself or calling the family.
Earlier that day a hospital discharge planner called with a new client. Good hours, close to the office. You had to say “not right now,” because there was no one to staff it.
Meanwhile you’re paying Indeed every month. Applications come in. Your office manager calls them the next morning. Voicemail. Calls again. Voicemail. The few who answer get booked for an interview. Then some of them don’t show.
Before you buy more applicants, look at what happens after someone applies. That’s usually where the week goes.
Caregiver turnover ran around 75% in 2025.
Home Health Care News, 2025 benchmarking report, July 2025.
39% of agencies turned away cases because they didn’t have the staff.
Home Health Care News, 2025 benchmarking report, July 2025.
What waiting costs you
Replacing one caregiver costs roughly $2,600.
Activated Insights.
Example only. Fill in your own numbers.
- Caregivers you replaced last year: × about $2,600 each (Activated Insights) = $ a year spent just replacing people.
- Cases you turned away last month: × what a typical case bills in a month: $ = $ in monthly revenue you couldn’t take.
And that second number doesn’t count the referral source who stops calling you first.
Now put your numbers next to $27. This isn’t an estimate of what the kit will save you. The kit won’t change your pay rates, your market, or your shifts. It gives your team a faster, more consistent way to reach the people who already applied.
Instant download. 30-day money-back guarantee, no questions asked.
Why caregiver applicants go cold
Think about how a caregiver applies. They’re on their phone, maybe on a break or in a parked car between visits. Nothing stops them from applying to several agencies in one sitting. Then they go back to work.
The first agency that reaches them gets a real conversation. The others get voicemail tag. By the time your office calls back tomorrow morning, that caregiver may have already agreed to an interview somewhere else.
So sometimes what looks like ghosting is just somebody else answering faster.
The fix starts with three things:
- 1
Speed.
Reply within minutes, by text for applicants who agreed to texts, because that’s how a lot of caregivers would rather talk.
- 2
Structured screening.
Ask the same short questions every time, so your team isn’t on long calls with people who can’t work your shifts.
- 3
Reminders and recovery.
Book the interview while interest is high, remind them, and if they miss it, reach out that same day to rebook.
The Caregiver Hiring Kit gives you the templates for all three.
What’s inside the 72-page kit
Seven modules, written for the person in your office who actually follows up with applicants. It starts with a fill-in sheet for your pay, shifts, and service area, and a plan for setting everything up in one afternoon.
Module 1
12 Caregiver Job-Ad Templates
Ready-to-edit ads for companion, HHA, CNA, weekend, overnight, live-in, dementia care, bilingual, new-to-caregiving, PRN, wide-service-area, and re-hire roles. Each one shows a pay range, describes the essential job functions plainly, and ends with an EEO statement. Three of the key ads also come in full Spanish versions.
What it does for you
You stop rewriting the same tired ad, and you start from job-related wording instead of phrases like “energetic” or “young at heart.”
Module 2
Meta Job Ads
A one-page setup checklist for Meta’s Employment Special Ad Category, 10 primary text variants, 10 headlines, 5 lead-form question sets, and 8 creative briefs that tell you what photo or short video to use and what text goes on it.
What it does for you
Your ads talk about the job, the pay, and the schedule. They don’t target or describe personal traits, which Meta doesn’t allow in employment ads.
Module 3
Screening Question Bank
Short questions for availability, HHA/CNA or other certifications, transportation (and a driver’s license where the job requires driving), location and travel radius, start date, and willingness to consent to a background check as required by state law. Also includes a 10-minute phone screen script and a “never ask” list.
What it does for you
Your team screens everyone the same way. The bank doesn’t ask about criminal history, age, disability, or anything else that doesn’t belong in a pre-offer screen.
Module 4
The 2-Minute Text-Back
A consent-first setup, a speed-to-lead routine for your office, text templates from the first reply through reminders and reschedules, and 6 email templates. Every first text names your agency and includes “Reply STOP to opt out.” Also includes sample consent language for your application form.
What it does for you
You reach applicants while they still remember applying to you.
Module 5
No-Show Recovery Playbook
Eight ways to prevent no-shows, what to send 24 hours and 2 hours before an interview, a 7-day recovery plan for missed interviews with a clear point to stop, and a no-show tracking sheet.
What it does for you
It’s designed to help your team rebook missed interviews instead of writing them off.
Module 6
Interview and Onboarding Checklists
Pre-interview and interview-day checklists, a structured interview scorecard covering five criteria, an offer-day checklist, and a checklist for a new hire’s first 14 days.
What it does for you
You can see where every new hire stands between the interview and their first shift, so paperwork doesn’t quietly stall.
Module 7
Weekly Hiring Scorecard
The core numbers to track each week, a blank weekly table, and a short guide to finding the step where applicants drop off.
What it does for you
You can see which step is losing people, week by week, instead of guessing.
A look inside (samples from the kit)
From Ad 1, Companion Caregiver (shortened):
Companion Caregiver | {{agency_city}} | {{pay_range}}
Help an older adult in {{service_area}} stay safe, comfortable, and independent at home. {{agency_name}} is hiring companion caregivers for non-medical, in-home care. No medical certification required.
What you need:
Willingness to consent to a background check as required by state law. Ability to stand, walk, bend, and do light housekeeping during a shift, with or without reasonable accommodation. A reliable way to get to client homes in {{service_area}}.
{{agency_name}} is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, sex (including pregnancy, sexual orientation, and gender identity), national origin, age, disability, genetic information, veteran status, or any other status protected by law.
From the screening question bank:
“Our open shifts right now are {{shifts}}. Which of those could you take?”
“This role requires a background check as required by state law. Are you willing to consent to one if we make you an offer?”
The instant-reply text (for applicants who checked the text box):
Hi {{contact.first_name}}, this is {{recruiter_name}} with {{agency_name}}. Thanks for applying for our caregiver job in {{agency_city}}! Want to answer a few quick questions by text? Reply YES to start. Reply STOP to opt out.
Instant download. 30-day money-back guarantee, no questions asked.
Is this kit for you?
This is for you if:
- You own or run a non-medical or private-duty home care agency
- You have 1 to 3 locations and somewhere around 30 to 150 caregivers
- You’ve turned away cases or covered shifts yourself because you were short-staffed
- Your office spends hours calling applicants who don’t answer
- You want templates your team can use tomorrow, with whatever tools you already have
This is not for you if:
- You place nurses or aides in facilities (hospitals, nursing homes). This kit is written for in-home care.
- You want someone to promise you a set number of hires. We won’t, because nobody honestly can.
- You’d rather leave the pay range off your ads or target applicants by age or gender. These templates are built the other way on purpose.
Who’s behind this
I’m Nick John, founder of Local Relay Digital. I build automation in GoHighLevel and AI: text follow-up, screening, booking, and reminders that run without someone sitting at a desk.
I’ll be straight with you. Home care is a new niche for me. I don’t have a wall of agency case studies, and I’m not going to make any up. What I’m doing is building a hiring system specifically for home care agencies, around the problem I kept hearing about: applicants go cold because nobody can reach them fast enough.
This kit is the manual version of that system. It has the same ads, scripts, and screening questions, ready for your team to use by hand. If you want it automated later, I’ll build it for you. If you don’t, the kit still works on its own.
When you book a call, you talk to me. Not a sales rep.
The Caregiver Hiring Kit
$27
One-time payment. No subscription. Instant download.
Includes
- The 72-page kit as a PDF, with a fill-in sheet and a one-afternoon setup plan
- 12 caregiver job-ad templates, plus Spanish versions of 3 key ads
- Meta employment ad copy, headlines, lead-form questions, and creative briefs
- Screening question bank and 10-minute phone screen script
- 2-minute text-back and email templates, with sample form consent language
- No-show recovery playbook
- Interview and onboarding checklists
- Weekly hiring scorecard
Secure checkout. 30-day money-back guarantee.
Step 1 of 2
Get the kit: step 1 of 2
One-time payment of $27. Instant download. 30-day money-back guarantee, no questions asked.
We'll email your download link and receipt. Nobody will call you unless you book a call.
30-day money-back guarantee. No questions asked.
Download the kit. Use it with your team. If you decide it isn't worth $27 to you, for any reason, email support@caregiverhiringengine.com within 30 days of purchase and we'll refund you. No questions, no hoops.
Questions agency owners ask
Tonight, someone will apply to your agency. Who texts them back first?
Make it you. Get the templates your team needs to reply fast, screen consistently, and keep interviews on the calendar.
One-time payment. Instant download. 30-day money-back guarantee.